Last updated: Sept 2023

Who we areMidst is registered under Life Part II Limited ("Company," "We," "Us," "Our") and values the privacy of users of our website located at www.themidst.co.uk ("Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you disagree with any part of this Privacy Policy, you must not use this Website.
Purpose of the PolicyThis Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us and explains how, why and when we collect and process your personal data. It also explains how we’ll store and handle that data, and how we keep it safe.This privacy policy supplements the other notices and is not intended to override them.
OverviewAs a priority, we are committed to maintaining the security of your data and respecting your privacy rights. We always endeavour to handle your data fairly and legally. We are also dedicated to being transparent about what data we collect about you and how we use it. This policy, which applies when you visit us online provides you with information about:

• How we collect and use your information
• Who do we share it with
• Marketing messages
• Seeing adverts online
• How we protect your data
• How long we keep your data
• Your rights
• Cookies
• How to contact us

How we collect and use your informationWe use your information in a number of different ways and what we do with it depends on the information. You do not have to give us any personal information but if you decide not to you may not be able to buy from our site and you are unlikely to receive our optimal customer experience. We process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.
The personal data we collect is as follows:

• Your on-site browsing behaviour, including the products and pages you have viewed, IP address and browser details etc.
• Your name, email and telephone.
• Your organisation details, if provided.
• Your addresses, payment details and any other data you provide as required for processing your orders and returns. Please note we do not store your payment details from online transactions.
• Communication between us, including emails , text messages and telephone calls.

How we use your dataWe use your name and contact details to:

• Deliver your purchases to you
• Send you service messages by text, e-mail or through social media, such as order updates
• Send you information by email or text about our new products and services and send out fabric swatches
• Prevent and detect fraud
• Show you adverts as you browse the web and social media
• Find out what you and our other customers like

We use your payment information to:

• Take payments and give refunds
• Prevent and detect fraud

We use external payment systems such as PayPal, Stripe and Klarna to process all our online payments. All these systems have their own security. We do not store your credit card details and we do not store your card’s security/CVV code.
We use your contact history with us (phone, email, post) to:

• Provide customer service and support

We use your purchase history and saved basket items to:

• Sell you things and provide reminders of items left in your basket
• Provide customer service and support and handle returns/exchanges
• Find out what you and our other customers like

We use information when you browse our website using your phone or computer to:

• Improve our website by noting your IP address and device type
• Protect our website
• Show you products that are relevant to you via a personalisation engine

We use information from accounts you link to us through social media accounts to:

• Provide you with product recommendations 
• Show you adverts for relevant products 

We use your responses to surveys, competitions and promotions to:

• Run the survey, competition or promotion
• Improve our customer service to you
• Improve our product range

Sharing your informationWe do not, and will not, sell any of your personal data to any third party. This includes your name, address, email address or credit card information. We want to earn and maintain your trust and we believe this is absolutely essential in order to do that.
We do however share your data with the following categories of companies as an essential part of being able to provide our services to you:

• Companies that require information to get your purchases to you, such as delivery companies, finance providers and payment service providers
• IT companies who support our website and other business system
• Professional service providers such as marketing agencies, advertising partners, review site and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Google, Facebook and Instagram to show you products that might interest you while you're browsing the internet. We'll also use your data to identify other internet users who share similar interests. This is based on your acceptance of cookies on our website. For more information about the cookies we use, please see cookie policy. 
• External payment providers where you choose to use their payment service (PayPal, Stripe etc)

Marketing messagesIf you have agreed we will send you marketing messages by email and social media, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from usYou can stop receiving marketing messages from us at any time. You can do this through your account settings, by clicking on the ‘unsubscribe’ link in any email or by contacting us directly at care@themidst.co.uk.
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages but please be aware that it may take a few days for all our systems to be updated and that you may receive messages from us while we process your request.
Stopping marketing messages will not stop service communications such as order updates or customer service messages.Seeing adverts onlineWe engage in online advertising to keep our customers aware of what we are up to and to help you see and find our products more easily.
We target advertising banners and ads to you when you are on other websites and we do this using a variety of digital marketing networks and ad exchanges. We may use a range of advertising technologies and mobile identifiers, as well as specific services offered by some sites and social networks.
The banners and ads you see will be based on information we hold about you.
We may use your cookies and collect, share and use personal data for the personalisation of ads. Third party vendors including Google may show you our ads when you are on sites across the Internet, and third party vendors including Google may use your cookies and/or device identifiers to serve these ads. To opt out of Google's use of cookies or device identifiers, please visit Google's Ads Settings.

How we protect your dataWe take your privacy and data security seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.
We secure access to all transactional areas of our websites and apps using 'https' technology.
We regularly monitor our system for possible vulnerabilities and attacks using security metrics.
Keeping your informationWe will hold on to your information for as long as you have your account or for as long as it is needed to be able to provide the services to you.
If for any reason we are required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our terms and conditions, we may keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.

Your rightsRegarding your personal information you have:

• The right to be informed about how your personal information is being used
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you
• The right to request that we delete your data, or stop processing it or collecting it
• The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator (the Information Commissioner’s Office in the UK) but we hope you would contact us first so we can resolve any issues for you

Changes: Information about privacy may be updated from time to time, so please check back on a regular basis for any changes. The last modification date of this document was September 2023. 
Cookie PolicyWe use cookies when you visit our site.
The types of cookies used on our platform can generally be put into one of the following categories: strictly necessary; analytics; functionality; advertising; and social media. You can find out more about each of the cookie categories below.

Strictly Necessary Cookies
These cookies are essential to make our platform work. They enable you to move around the platform and use its features. Without these cookies, services that are necessary for you to be able to use our platform such as accessing secure areas cannot be provided.

Analytics Cookies
These cookies collect information about how people are using our platform, for example, we use Google Analytics cookies to help us understand which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. Overall, these cookies provide us with analytical information about how our platform is performing and how we can improve it.

Functionality Cookies
These cookies allow us to remember choices you make and tailor our platform to provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you've made to text size, font and other parts of pages that you can customise.

Advertising Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a platform and this information may be shared with other organisations such as advertising partners. This means after you have been to our platform you may see some advertisements about our services elsewhere on the Internet.

Social Media Cookies
In order to enhance your internet experience and to make the sharing of content easier, some of the pages on our platform may contain tools or applications that are linked to third party social media service providers such as Facebook or Pinterest. Through these tools or applications the social media service provider may set its own cookies on your device. We do not control these cookies and you should check the social media service provider’s platform for further details about how they use cookies.
How long will cookies stay on my browsing device?
The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted. 

First and third-party cookies
“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our platform. You should check the third party’s website for more information about how they use cookies. 

How to manage cookies from this platformYou can usually use the browser that you are viewing this platform through to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the platform and other parts of the platform may also not work properly.

Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver platform advertising to you that is relevant to your interests. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.
Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

How to contact usIf you would like to contact us for any of the following reasons:

• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above, or have a complaint

Then please do so by email atcare@themidst.co.ukChanges: Information about cookies used by us may be updated from time to time, so please check back on a regular basis for any changes. The last modification date of this document is September 2023.