ABOUT MIDST
The Midst Brand was developed by a female founder drawn to the menopause space as the experience was inevitable but the outlook was not appealing or relatable.
OUR GENERATION
Pre perimenopausal females of our generation want to be prepared, informed and supported on their journey into midlife. As with all aspects of life, women want to know about it, and take action to have the best experience. It was this approach that led to the birth of Midst, and the search for positive and practical solutions for midlife.
SIMPLIFY
Midst was created to remove the helpless feeling for women and those around her so she is supported in the process. The aim is to simplify the path to finding products and services that make life better, that ease menopause symptoms and to curate an experience based on quality, efficacy, style and enjoyment.
Simple to understand,
easy to use
and makes a real difference.
VALUES
Midst is built on Simplicity, Authenticity, Practicality and Empowerment providing solutions and options to make midlife the best it can be!
SHOP MIDST PRODUCTS TO SUPPORT MIDLIFE
